Two campaigns, eight ad groups, 120 headlines. Every claim traces to a line on the landing page — including the one claim that could get the whole account pulled if it drifted.
This is buried in the offer copy inside script.js, not in the HTML — easy to miss, and easy to violate by accident.
₹999 buys thirty minutes with a psychologist. It does not buy Dr. Vinod Kumar.
A psychologist takes the first session and does not prescribe. Dr. Vinod is a separate consultation at more than twice the price, and he is booked four to five weeks out. No headline in this campaign puts his name next to the ₹999 figure.
Get this wrong and it is a Google misrepresentation risk on one side, and a patient discovering it at the clinic door on the other. Authority lines may say Dr. Vinod Kumar's clinic, or cite the practice's thirty years. They may not say he takes the first appointment.
Both campaigns import paused on purpose. These are the reasons.
ADS_PAID = '' in the page. It fires nothing on a successful payment rather than fire something wrong. So Google currently cannot see a single booking.
Create the conversion action, paste its label in, and demote WhatsApp-click and Call-click to Secondary. Until then these run on Maximize Clicks — which is how they are set.
It carries noindex, nofollow and a source comment saying keep it out of search until the questions and the doctor label have sign-off.
That governs organic indexing, not ad serving — but I have not verified AdsBot reviews it cleanly. Run one ad group for a day and confirm approval before funding the rest.
Google's personalized-advertising policy prohibits targeting on mental health status. Search keywords are fine. Remarketing lists, Customer Match and similar audiences built from ADHD page visitors are not.
Audiences stay on Observation only. Do not create a list from this URL.
The long-term value here is not the ₹999 — it is the ladder behind it. ADHD care is longitudinal, so the patients worth acquiring are the ones who can climb it and come back. That argues Bengaluru. But adult ADHD is a thin local market, and an over-funded campaign in a thin market is how Google talks you into loose matches.
| Campaign | Budget | Ad groups | Reasoning |
|---|---|---|---|
| BengaluruPresence targeting only | ₹1,800per day | all 8 | The only geography where the whole ladder is deliverable in person. Jayanagar and the 65 reviews function as proof here, not decoration. |
| India OnlinePresence targeting only | ₹1,200per day | 4 | Absorbs budget the local market is too thin to spend. Carries only the groups that do not lean on location proof. Kept separate so you can compare retention before scaling it. |
No city name appears in any keyword. Location targeting does that job, and geo-modified keywords only fragment volume across near-duplicate terms. near me survives because it resolves against your targeting rather than hardcoding a city.
Each is a responsive search ad: 15 headlines, 4 descriptions. Google shows three headlines and one description, picked at serve time — so every combination has to read as a coherent ad. Hit shuffle to see what the rotation actually produces.
53 phrase negatives on each campaign. ADHD pulls heavy student, child and medication-shopping traffic, and this list will not be enough — check Search Terms daily for the first fortnight.
child · children · kid · kids · toddler · teenager · paediatric · pediatric · for my son · for my daughter · school
jobs · vacancy · career · salary · internship · course · certification · training · degree · syllabus · wikipedia · definition · full form · meaning in hindi · essay · ppt · pdf download
adderall · ritalin · vyvanse · concerta · buy online · without prescription · online pharmacy · medicine price
free treatment · free medicine · free consultation doctor · government scheme · disability certificate · insurance claim
autism · asperger · ocd · bipolar · schizophrenia · dyslexia
buzzfeed · funny · meme · reddit
The clinic treats most of the conditions in that fifth list. They are negated to keep this campaign ADHD-only, not because the practice turns those patients away — worth its own campaign later.
Google wants six to eight sitelinks pointing at distinct deep pages. The site has two real URLs. So the file ships four, two of which share the assessment URL — that costs ad rank and reads thin on desktop.
Worth building, roughly in order of value: a pricing page, a what happens in the first session page, Dr. Vinod's profile, and a directions page. Each would also be a better landing page for its matching ad group than the single URL everything currently points at. Until then, the campaign is doing more work than the site is.
One smaller thing: the CSVs write the price as Rs.999 for safe import encoding. Switching to ₹999 in Editor frees two characters in every headline that carries it, and reads better besides.